Packaging for vegetables

We have designed new packaging for organic vegetable producers in three phases. In the first. We started with the offer and history of this manufacturer. In the second phase, we conducted a survey on the wishes and expectations of customers when buying vegetables . We found out that they want transparent packaging to make sure of the quality and freshness, they also want a photo as a confirmation of the product. It is important for them to know the country of origin.

In the third phase, we created a new value. An informative label  is adapted to the level of information and habits of people in the domestic market. Using the Cyrillic alphabet, and the colors of the flag of the country where vegetables are grown, we persuaded customers to try something atypical, something that is  not typical Serbian vegetables , but grow  in our country, and there is no reason not to enrich nourishment with variety tastes.

© 2020 Marketing Atelier by w3-lab

Marketing Atelier


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