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Coffee

Innovation on packaging. Smell hit. Careful.

Drinking coffee is a man’s thing- oh yes … we’re sure of this. Research has shown that when men love coffee, it is a ritual. The approach is chosen carefully and this is a significant segment of the consumers we address. Of course, women get involved in everything, so we satisfied their need for excitement when shopping and fed curiosity with the scent. Have you ever seen a lot of coffee bags on the shelf but didn’t know what to decide … uh how to just smell the coffee?

Smell affected, the slogan under which launched a new era of customer experience when buying coffee.

© 2020 Marketing Atelier by w3-lab

Marketing Atelier

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